Matt Jordan, a native of Ottawa, Canada, moved to Calgary, Alberta in 1992 to train at the Olympic Oval as a competitive athlete. Shortly after arriving in Calgary, Matt began to focus on a career in strength and conditioning. As Matt completed his undergraduate degree in Kinesiology he competed in Olympic style weightlifting and participated in several styles of martial arts.

In 1998, Matt began his strength coaching career working with speed skaters and hockey players at the Olympic Oval.  In 2003, Matt completed a Master of Science in Exercise Physiology at the University of Calgary.  His area of specialization was exercse and muscle physiology, and his research focused on the effects of whole-body vibration on neuromuscular function.  He presented is findings at the 8th Annual European College of Sport Science Conference in Salzburg, Austria. Since completing his Master of Science, Matt has authored and co-authored several peer reviewed articles on vibration training, and performs research on human performance.